Pharmaceutical Market Research

Best Poster Award, PMRG 2015

Interview with Jim Masters.  June 9th, 2017. The healthcare industry trends. CUTV News Radio Morning Show.

With Jonathan Wooding. May 22nd, 2017. A Simple Machine Learning Approach to Finding and Targeting High Value Physicians. PBIRG Annual Conference. Chicago, IL.

With Jonathan Woodring. April 25th, 2017.  A Simple Machine Learning Approach to Finding and Targeting High Value Physicians. PMSA Annual Conference. Orlando, FL.

With Tim Hare. April 2017. The Best Poster Award . PMSA Annual Conference. Orlando, FL. For more information, please check the following link: http://www.pmsa.net/poster-presentations-2017#symphony.

With Nitin Choudhary and Tim Hare. October 2016. Redefining Trigger Design Based on Machine Learning Modeling. PMRG Institute. Cherry Hill, NJ.

With Keshia Maughn. May 2016. Assessing Adherence and Usage Behavior to Identify and Project Product Usage among Chronically Ill Patients with Idiosyncratic Treatment Plans. PBIRG Annual Conference. Boca Raton, FL.

With Keshia Maughn. May 2016. Poster Presentation. Learning Machine Learning to Gain Market Insight. PBIRG Annual Conference. Boca Raton, FL.

PMRG Conference 2016 Networking
PMRG Conference 2016 Networking

With Elizabeth Lakata . May 2016. Predicting Changes in Product Volume via Secondary Data Metrics. PMRG Annual Conference. National Harbor, MD.

With Derek Evans.  April 2016. Leveraging Secondary Physician and Patient Level Data to Predict Physician Attitudinal Segment Assignments. PMSA Conference. Las Vegas, NV.  For more information, please visit:  http://www.pmsa.net/2016-conference-agenda.

With Charles West.  Best Poster Award. October, 2015. PMRG Institute. View You Patient Segmentation 3D! Philadelphia, PA

With Nitin Choudhary, October 2015. PMRG Institute. Leveraging Secondary Physician and Patient Level Data to Predict Physician Attitudinal Segment Assignments. Philadelphia, PA.

With Kjell Nygren. October 2014. PMRG Institute. Identifying Leading Indicators for Brand Performance. New Brunswick, NJ.

With Derek Evans and Jia You. Annual PBIRG Conference.  Leveraging Patient Level Projections to Provide Usage Insights. Atlanta, GA.

With Marie Fortier. November 2013. Leading Through Transformation. Healthcare Businesswomen Association Leadership Conference. Boston, Mass.

May 2013. Target Physicians with the Right Message. PBIRG Annual General Meeting. Naples, FL.

With K. Nygren, Ph.D. & K. Hayes. February 2013. Introducing Symphony Health Solutions Patient Data Assets. PBIRG 2013 Winter Data Workshop. Bridgewater, NJ.

May 2012. Forecasting New Pharmaceutical Products – How to Improve Forecast Accuracy and Predict Individual Physician Rx Levels. 2012 Annual General Meeting PBIRG. Chicago, IL.

With J. Ford. April 2012. Forecasting New Products – How to Improve Forecast Accuracy and Predict Individual Physician’s Prescribing Amount. Marketing Research Association. Atlantic City, NJ.

PBIRG AN Meeting, May 2013

PBIRG AN Meeting, May 2013

With P. Howie. March 2011. Alternative Technologies to Health Care Providers: What Digital Channel to Use, What Message to Deliver, and Who to Target? 2011 Pharmaceutical Market Research Group Annual Conference. Phoenix, Az. Available online at: http://www.pmrg.org/LinkClick.aspx?fileticket=Fpcf26pMw9Q%3D&tabid=549

With P. Howie. February 2011. Accurately Predicting Product Market Potential. The 4th Annual Advanced Pharma Resource Planning and Portfolio Management Conference. Philadelphia, Pa. Available online at: http://www.marcusevans.com/marcusevans-conferences-event-details.asp?EventID=17439&SectorID=31.

With P. Howie.  December 2010. Product Perception Stabilization and Physician Motivations. Pharmaceutical Market Research Group Webinar. Available online at: https://www.pmrg.org/EventsAwards/PastEventsPresentations/tabid/76/Default.aspx


With P. Howie. 2nd Place for Best Research Poster. May 2010. The Impact of Promotion on the Development and Stabilization of Pharmaceutical Product Perceptions. Pharmaceutical Business Intelligence and Research Group. Naples, FL.


With P. Howie. March 2008 Pharmaceutical Product Market Estimation: Full-Factorial Attraction Model. Eastern Economics Association. Boston, Mass.


With P. Howie. August 2007. New Developments in Panel Data Estimation: Full-Factorial Panel Data Model. American Agricultural Economics Association.  Portland, Oregon. Available online at: http://ageconsearch.umn.edu/handle/9355


With P. Howie. June 2007. Improvements in Product Share Computation: Full-Factorial Attraction Model. Northeastern Agricultural and Resource Economics Association. Rehoboth Beach, DE. Available online at: http://www.narea.org/2007meeting/NAREA%202007%20program.pdf; http://ageconsearch.umn.edu/bitstream/44708/2/abstracts%20-%20current%20-%202007%20-%20pp%20349-357.pdf


With P. Howie. March 2007. New Developments in Panel Data Estimation: Full Factorial Panel Data Model. Eastern Economics Association. New York, NY.