Pharmaceutical Market Research

Interview with Jim Masters CUTV News Radio

Interview with Jim Masters CUTV News Radio

E. Kleczyk and J. Masters.  (June 2017). The healthcare industry trends. CUTV News Radio Morning Show.

E. Kleczyk and D. Evans (Spring 2017). Leveraging Predictive Analytics to Derive Patient Adherence Drivers. Journal of Pharmaceutical Management Science Association.

E. Kleczyk. (December 2016). Professional Career Video – Mentoring and Career Development.  Professional Broadcasting Network Channel. Available from: https://youtu.be/sx76rXcZ244 or http://professionalbroadcastingnetwork.com/multimedia-video/

E. Kleczyk. (November 2016).  Pharmaceutical Marketing Science Professional Career Overview Seminar. School of Economics. University of Maine.

K. Maughn & E. J. Kleczyk. (Spring 2016). A Multi-Faceted Approach to Patient Adherence. PBIRG Perspective Newsletter 18(1).

E. J. Kleczyk. (March 2016). Featured Article . Women of Distinction Magazine. Available from: http://womenofdistinction.net/ewa-j-kleczyk-phd.

E. Kleczyk & M. Bacchi. (November 2015).  Radio Interview with the Chief Editor of the Women of Distinction Magazine. Available online at: http://womenofdistinction.net/podcast/dr-ewa-kleczyk/.

P. Fullman & E. Kleczyk. (December 2012).Targeting High-Valued Physicians: The Right Messages Are the Message. 360 Magazine.

E. J. Kleczyk. (2011). Risk Management in the Development of New Products in the Pharmaceutical Industry, Risk Management Trends.   Giancarlo Nota (Ed.). ISBN: 978-953-307-314-9. InTech.  Available from: http://www.intechopen.com/articles/show/title/risk-management-in-the-development-of-new-products-in-the-pharmaceutical-industry

P. Howie and E. Kleczyk. (January 2011). The Impact of Promotion on the Development and Stabilization of Pharmaceutical Product Perceptions. Journal of Medical Marketing 1(11): 32-37. Available online at: http://mmj.sagepub.com/content/11/1/32.abstract


E. Kleczyk. (October 2008). Risk Management in the Development of New Products in the Pharmaceutical Industry. African Journal of Business Management 2(10): 186-194. Available online at: http://www.academicjournals.org/ajbm/abstracts/abstracts/abstracts2008/Oct/Kleczyk.htm


P. Howie and E. Kleczyk. (July 2008). The Evaluation of the Full-Factorial Attraction Model Performance in Brand Market Share Estimation. African Journal of Business Management 2(7): 119-124. Available online at: http://www.academicjournals.org/ajbm/abstracts/abstracts/abstracts2008/July/Howie%20and%20Kleczyk.htm


P. Howie and E. Kleczyk. (April 2008). Pharmaceutical Product Market Share Estimation: Full-Factorial Attraction Model. Marketing Bulletin 19, Technical Note 1. Available online at: http://marketing-bulletin.massey.ac.nz/V19/MB_V19_T1_213_Howie.pdf